№ files_lp_4_process_3_112035
Year: 2021
Region / City: United Kingdom
Document Type: Press Release
Organization: Veg Power, ITV
Author: Not specified
Target Audience: Parents, Children, Educators
Campaign Launch Date: January 2019
New Advert Release Date: 29 May 2021
Supporting Media: STV, Channel 4, Sky
Sponsors: Aldi, Asda, Birds Eye, Co-op, Lidl, Total Produce, Ocado, Sainsbury’s, Tesco, Waitrose
Media Partners: Pearl and Dean, News UK, Mail Metro Media, The Guardian, The Telegraph, Verizon, Spotify, Mail Online, Mumsnet, LadBible, Snapchat, Twitter, Acast, JCDecaux, First News, Clear Channel, Ocean Outdoor
Educational Outreach: 1,900 primary schools, home vegetable reward charts and puzzle books funded by Public Health England’s Change4Life campaign
Report: Veg Facts 2021 by The Food Foundation and Peas Please Partnership
Context: Press release describing a televised campaign using celebrity voices for anthropomorphized vegetables to encourage children aged 5-10 to increase their daily vegetable consumption, supported by schools and multiple media outlets.
Price: 8 / 10 USD
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