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University course syllabus outlining structure, learning objectives, assessment scheme, policies, and instructional approach for the Brand Management course offered in the School of Business at North South University during the Summer 2017 semester.
Institution:
North South University
School:
School of Business
Department:
Marketing & International Business
Course Name:
Brand Management
Course Code:
MKT 465
Semester:
Summer 2017
Instructor:
Emran Mohammad (Emd)
Office Location:
NAC 725
Office Phone:
55668200 (extn 1744)
Email:
[email protected]
Class Schedule:
Sec 6 — Monday and Wednesday, 9:40 am–11:10 am
Classroom:
NAC 407
Course Credit Hours:
3:0
Prerequisites:
MKT 202, MKT 337, MKT 344
Primary Textbook:
Strategic Brand Management: Building, Measuring and Managing Brand Equity by Kevin L. Keller
Textbook Edition:
4th Edition, 2015 (South Asian edition)
Publisher:
Pearson
Assessment Components:
Attendance, Midterm 1, Midterm 2, Blog/Individual Assignment, Case Studies/Quiz, Term Paper/Brand Audit and Presentation, Final Exam
Grading Weights:
Attendance 5%, Midterm 1 15%, Midterm 2 15%, Blog/Individual Assignment 10%, Case Studies/Quiz 10%, Term Paper/Brand Audit + Presentation 25%, Final Exam 20%
Teaching Methods:
Lectures, group discussions, workshops, case analysis and presentations
Group Project Requirement:
3500-word report with presentation by groups of 5–6 students
Academic Policies Included:
Academic Integrity Policy, Attendance Policy, Late Assignment Policy, Make-Up Exam Policy, Communication Policy, Appropriate Use Policy, Classroom Rules of Conduct
Institutional Reference:
North South University Student Handbook
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Year:
2026
Institution:
Ball State University
Course Code:
CT 465
Course Type:
Syllabus / University Course
Topics:
Enterprise Security, Governance, Risk, Compliance, Information Security Standards, Compliance Auditing
Target Audience:
University students in cybersecurity or IT-related fields
Required Materials:
NIST 800-12r1, NIST 800-53r5
Assessment:
Assignments, Group Project, Reflection Paper, Peer Evaluations, Final Report
Grading Scale:
A–F
Course Duration:
Semester-long
Policies:
Project Participation, Feedback, Incompletes, University Policies
Year:
2021
Department:
Department of Health and Human Performance
Institution:
Fort Hays State University
Document type:
Internship Manual
Audience:
Students enrolled in HHP courses
Prerequisites:
HHP 200, HHP 210, HHP 220, HHP 340, plus specialized courses depending on internship track
Credit:
Academic credit based on hours completed
Location:
Fort Hays State University, Kansas, USA
Acknowledgement:
COVID-19 Waiver and Release for Participation in Internship Activities
Year:
2020
Region / City:
Global
Subject:
Web Application Security
Document Type:
Course Syllabus
Author:
Andrew Hoffman, Malcolm McDonald, Simone Onofri, Donato Onofri, Matteo Meucci, Colin Watson, Tin Zaw
Target Audience:
Students of cybersecurity
Effective Date:
2020
Date of Last Revision:
2023
Prerequisites:
COSC 312, CYBR 310
Note:
Course Learning Outcomes
A1:
Demonstrate critical knowledge of the specialized concept and theories related to web application vulnerabilities, exploits and their mitigation.
A2:
Apply specialized methods, tools and standards to detect and mitigate the sophisticated web application threats.
B1:
Analyze the core web application vulnerabilities to identify the security requirements in formulating specialist web application security solution.
B2:
Design specialist counter strategies to overcome the critical web application attacks.
B3:
Exhibit the specialist skills of expressing and communicating web application security compliance effectively in written and oral forms.
C1:
Demonstrate effective teamwork and collaboration skills in the context of web application security, working collaboratively to diagnose and resolve potential web application vulnerabilities.
Malcolm McDonald, “Web Security Basics For Developers:
Real Threats, Practical Defense”, illustrated (2020), No Starch Press, ISBN: 978-1593279943.
Simone Onofri, Donato Onofri, Matteo Meucci, “Attacking and Exploiting Modern Web Applications:
Discover the mindset, techniques, and tools to perform modern web attacks and exploitation”, (2023), Packt Publishing, ISBN: 978-1801816298.
Colin Watson and Tin Zaw, “OWASP Automated Threat Handbook:
Web Applications”, Version 1.2 (2018), OWASP Foundation, ISBN: 978-1-329-42709-9.
OWASP A04:
2021 – Insecure Web Application Design
OWASP A05:
2021 – Security Misconfiguration
OWASP A07:
2021 – Identification and Authentication Failure
OWASP A01:
2021 – Broken Access Control
OWASP A02:
2021 – Sensitive Data Exposure
OWASP A03:
2021 – Injections
OWASP A08:
2021– Insecure Deserialization
OWASP A09:
2021 – Insufficient Logging and Monitoring
OWASP A10:
2021 – Server-Side Request Forgery (SSRF)
Year:
2026
Region / city:
New Zealand
Theme:
Indigenous biodiversity and cultural heritage
Document type:
Funding application form
Organization / entity:
Māori entities (Ahu Whenua Trust, Charitable Trust, Whānau Trust, etc.)
Author / applicant:
Individual or organization applying for grant
Target audience:
Māori individuals, hapū, iwi, and relevant project partners
Funding amount requested:
Specified per project
Project duration:
1–3 years
Required supporting documents:
Letters of support from local hapū or iwi, authorizations for land use
Legal status options:
Ahu Whenua Trust, Incorporated Society, Individual, Whānau Trust, Company, Māori Reservation Trust, Charitable Trust
Instructor:
Tanvir Farooq Khan
Instructor Department of Marketing Office:
Marketing Department, Office # 125 Office hours: Please refer to the schedule Phone: 011-46-74325 E-mail: [email protected]
Note:
Course Description Over forty percent of the new products that are launched each year eventually fail in the marketplace. The purpose of this course is to provide students with a better understanding of the new-product development process, highlighting the inherent risks and different strategies for overcoming them. Using a combination of lectures, cases, and a project, this course will examine the process of designing, testing, and launching new products. Branding issues, such as brand extensions and their impact on brand equity, will also be covered.
Course Objectives:
Know the concepts associated with a new product development process, be able to make an argument about why such a process is important, understand what can cause deviations from this process, and anticipate the activities in each stage for different industries. Use a variety of techniques to generate creative new product concepts consistent with a new products strategy statement. Know the key questions to ask in evaluating a product concept and how to answer those questions. Perform the following tasks in product development: critique proposed product designs and offer suggestions for improvement; make an argument for what type, if any, product testing is appropriate for a product concept. Help plan for a product launch, including persuasively arguing for a pricing strategy, identifying channels of distribution, and critiquing product names. Students who envision careers as product or marketing managers, research analysts, consultants, and entrepreneurs should find this course relevant.
Exams:
(80 points) There will be three exams. The first two are each worth 20 points. Dates for exams are determined on the progress of the course work. The first exam is due at the end of the fourth chapter. The second exam is due after the completion of the ninth chapter. The final exam is worth 40 points and will be administered at the finals week. The date will be posted when final exam schedule is available. There will be no make-up Exams without official excused documentation for your absence. Exams shall be comprehensive and specific chapters from the textbook shall be covered, besides, PowerPoint Slides, and Homework Assignments. Exams will consist of multiple-choice and True or False Statements and could include Short Essay Questions.
Syllabus Changes:
Dates and assignments documented in this syllabus are subject to change at the discretion of the instructor.
Semester Grading Scale:
The final grade will be awarded as follows:
Academic Dishonesty:
If you are unlucky and were caught cheating, the Grade of F will be awarded automatically. University policy will be enforced with Zero tolerance.
Students with Disabilities:
If you are disabled, please inform me as soon as possible so that I can do my best to make the class handicap friendly. In the case of injuries that prevent a student from executing his daily course work, the student is advised to keep me posted to accommodate his needs.
MKT 201:
PRINCIPLES OF MARKETING
Week 4 Chapter 3 – Opportunity Identification & Selection:
Strategic planning Quiz 1
Week 7 Chapter 6 – Analytical Attribute Approaches:
Introduction & Perceptual Mapping
Week 8 Chapter 7 – Analytical Attribute Approaches:
Trade-off Analysis & Qualitative Techniques Assignment 2
Instructor:
Taylan Yalcin, DBA
Course text:
Boundless Marketing (from Lumen Learning, available on Canvas)
Course Description:
This course is designed as a semester-long introduction to marketing concepts, processes, and practices commonly encountered in the industry.
Assignments:
I will post assignments sporadically on Canvas.
Exams:
You will have two midterms and one final exam.
Project:
You will be working on a project in groups of 4 or 5.
Presentation:
You will present your team project professionally.
Covid Related Health Policy:
CSUCI is following guidelines from the California Department of Public Health.
Note:
Year
Year:
2024
Institution:
Joseph M. Bryan School of Business and Economics, University of North Carolina at Greensboro
Department:
Marketing, Entrepreneurship, Hospitality, and Tourism
Course Code:
MKT 309
Course Type:
Undergraduate Summer Course
Credits:
Three-Hour Credit
Instructor:
Ms. Dianne Garrett
Delivery Mode:
Online
Target Audience:
Upper-level Bryan School undergraduates
Prerequisites:
Junior standing admission to an approved Bryan School program
Required Texts:
Writing That Works, 13th edition; Revise It! (Module One)
Learning Goals:
Business communication, teamwork, design thinking, innovation, community involvement
Course Duration:
Five and one-half weeks
Assessment:
Quizzes, discussion boards, research memos, team projects, peer evaluations
Course Platform:
Canvas
Year:
2017
Region / City:
Fredericksburg, VA
Topic:
Medical Equipment Procurement
Document Type:
Combined Synopsis/Solicitation
Organization:
U.S. Department of Veterans Affairs
Author:
Sonja Davis
Target Audience:
Vendors, Contractors
Period of Validity:
2017-2020
Approval Date:
03-29-2017
Date of Amendments:
N/A
Year:
2016
Region / city:
Bay Pines, FL
Subject:
Uninterrupted Power System (UPS)
Document type:
Combined Synopsis/Solicitation
Organization:
Department of Veterans Affairs, Network Contracting Office 8
Author:
Bruce Parrish
Target audience:
Small businesses
Period of performance:
30 days from receipt of order
Date of approval:
May 17, 2016
Date of changes:
None
NAICS code:
335999
SIC code:
3679
Description:
The document outlines the solicitation for an Uninterrupted Power System (UPS) for the C.W. Bill Young VAHCS in Bay Pines, FL.
Year:
2025
Region / city:
Pretoria, South Africa
Subject:
Brand audit, tender process
Document type:
Request for Bid (RFB)
Organization:
SITA
Author:
Lesley Chauke
Target audience:
Service providers, prospective bidders
Validity period:
200 days from the closing date
Approval date:
19 November 2025
Closing date:
03 December 2025
Date of amendments:
None specified
Year:
Not specified
Region / city:
Not specified
Theme:
Gypsum board specifications
Document type:
Product specification
Organization / institution:
USG Corporation
Author:
Not specified
Target audience:
Architects, engineers, contractors, building professionals
Effective period:
Not specified
Approval date:
Not specified
Amendment date:
Not specified
Year:
Not specified
Region / City:
Not specified
Topic:
Gypsum board specifications
Document Type:
Product Specification
Organization / Institution:
USG Corporation
Author:
Not specified
Target Audience:
Architects, engineers, contractors, building code officials, design professionals
Effective Period:
Not specified
Approval Date:
Not specified
Amendment Date:
Not specified
Year:
2014
Region / City:
North America
Topic:
Building Materials / Tile Backerboard
Document Type:
Product Specification
Organization / Institution:
USG Corporation
Author:
USG Corporation
Target Audience:
Architects, Engineers, Contractors
Period of Validity:
Ongoing
Approval Date:
Not specified
Date of Changes:
Not specified
Note:
Context Description
Year:
Not specified
Region / City:
Not specified
Subject:
Gypsum fiber roof board, building materials
Document Type:
Product specification / technical datasheet
Manufacturer / Organization:
USG Corporation
Standards and Certifications:
ASTM C1278, ASTM D3273, ASTM E84, ASTM E661, ASTM C518, UL Classified Type FRX-G, FM Approved (FM 4450, FM 4470, FM Class 1)
Material Composition:
97% recycled material
Performance Attributes:
Moisture and mold resistance, wind-uplift performance, compressive strength 1800 psi
Dimensions:
Thickness [1/4” (66.4) – 5/8” (15.9)], Length [4’-0” (1219) – 8’-0” (2438)], Width 48" (1219), Bending radius [25’-0” (7620) – 30’-0” (9144)]
Target Audience:
Architects, engineers, contractors, building code officials
Note:
Year
Subject:
Colour Reference Copies, Product Colors, Standardization
Document Type:
Order Form
Organization / Institution:
Husqvarna Group
Target Audience:
Suppliers, Manufacturers
Year:
2024
Region / City:
Rome, Milan
Topic:
Fashion, Strategic Partnership, Business Growth
Document Type:
Press Release
Organization:
Subdued, NUO
Author:
Not specified
Target Audience:
Investors, Fashion Industry Professionals, Teenagers (14-20 years old)
Effective Period:
Not specified
Approval Date:
19 March 2024
Amendment Date:
Not specified
Year:
2017
Region / City:
Fredericksburg, VA
Subject:
Veterans Affairs, Medical Equipment Procurement
Type of Document:
Combined Synopsis/Solicitation
Organization:
U.S. Department of Veterans Affairs, Strategic Acquisition Center
Author:
Sonja Davis
Target Audience:
Contractors, Suppliers
Period of Validity:
2017-2018
Approval Date:
May 29, 2017
Modification Date:
N/A