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Undergraduate syllabus outlining objectives, weekly schedule, required materials, and assessment methods for a summer business communication and innovation course, emphasizing teamwork, design thinking, and professional writing.
Year:
2024
Institution:
Joseph M. Bryan School of Business and Economics, University of North Carolina at Greensboro
Department:
Marketing, Entrepreneurship, Hospitality, and Tourism
Course Code:
MKT 309
Course Type:
Undergraduate Summer Course
Credits:
Three-Hour Credit
Instructor:
Ms. Dianne Garrett
Delivery Mode:
Online
Target Audience:
Upper-level Bryan School undergraduates
Prerequisites:
Junior standing admission to an approved Bryan School program
Required Texts:
Writing That Works, 13th edition; Revise It! (Module One)
Learning Goals:
Business communication, teamwork, design thinking, innovation, community involvement
Course Duration:
Five and one-half weeks
Assessment:
Quizzes, discussion boards, research memos, team projects, peer evaluations
Course Platform:
Canvas
Price: 8 / 10 USD
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Year:
2022
Region / City:
California
Theme:
Business analysis, project planning
Document type:
Government proposal form
Organization / Institution:
California Department of Technology
Author:
California Department of Technology
Target Audience:
State entity project teams, business and product owners, government departments
Effective Period:
Not specified
Approval Date:
Not specified
Amendment Date:
Not specified
Year:
2019
Region / City:
Hill Air Force Base, Utah
Subject:
USAF Depot Dynamometer Capability
Document Type:
Statement of Work (SOW)
Organization / Institution:
General Services Administration (GSA)
Author:
USAF, 309 Equipment Maintenance Group (EMXG)
Target Audience:
Contractors, USAF personnel
Period of Effect:
Not specified
Approval Date:
04 April 2019
Amendment Date:
Not specified
Date of Publication:
17 February 2023
Question Paper No:
02
Year:
2023
Region / City:
South Africa
Subject:
Communications and Digital Technologies
Document Type:
Official Parliamentary Reply
Body:
National Assembly
Author:
Ms Z Majozi
Target Audience:
Members of Parliament, Government Officials
Period of Validity:
Ongoing
Date of Approval:
17 February 2023
Date of Amendments:
None
Year:
2026
Region / city:
New Zealand
Theme:
Indigenous biodiversity and cultural heritage
Document type:
Funding application form
Organization / entity:
Māori entities (Ahu Whenua Trust, Charitable Trust, Whānau Trust, etc.)
Author / applicant:
Individual or organization applying for grant
Target audience:
Māori individuals, hapū, iwi, and relevant project partners
Funding amount requested:
Specified per project
Project duration:
1–3 years
Required supporting documents:
Letters of support from local hapū or iwi, authorizations for land use
Legal status options:
Ahu Whenua Trust, Incorporated Society, Individual, Whānau Trust, Company, Māori Reservation Trust, Charitable Trust
Instructor:
Tanvir Farooq Khan
Instructor Department of Marketing Office:
Marketing Department, Office # 125 Office hours: Please refer to the schedule Phone: 011-46-74325 E-mail: [email protected]
Note:
Course Description Over forty percent of the new products that are launched each year eventually fail in the marketplace. The purpose of this course is to provide students with a better understanding of the new-product development process, highlighting the inherent risks and different strategies for overcoming them. Using a combination of lectures, cases, and a project, this course will examine the process of designing, testing, and launching new products. Branding issues, such as brand extensions and their impact on brand equity, will also be covered.
Course Objectives:
Know the concepts associated with a new product development process, be able to make an argument about why such a process is important, understand what can cause deviations from this process, and anticipate the activities in each stage for different industries. Use a variety of techniques to generate creative new product concepts consistent with a new products strategy statement. Know the key questions to ask in evaluating a product concept and how to answer those questions. Perform the following tasks in product development: critique proposed product designs and offer suggestions for improvement; make an argument for what type, if any, product testing is appropriate for a product concept. Help plan for a product launch, including persuasively arguing for a pricing strategy, identifying channels of distribution, and critiquing product names. Students who envision careers as product or marketing managers, research analysts, consultants, and entrepreneurs should find this course relevant.
Exams:
(80 points) There will be three exams. The first two are each worth 20 points. Dates for exams are determined on the progress of the course work. The first exam is due at the end of the fourth chapter. The second exam is due after the completion of the ninth chapter. The final exam is worth 40 points and will be administered at the finals week. The date will be posted when final exam schedule is available. There will be no make-up Exams without official excused documentation for your absence. Exams shall be comprehensive and specific chapters from the textbook shall be covered, besides, PowerPoint Slides, and Homework Assignments. Exams will consist of multiple-choice and True or False Statements and could include Short Essay Questions.
Syllabus Changes:
Dates and assignments documented in this syllabus are subject to change at the discretion of the instructor.
Semester Grading Scale:
The final grade will be awarded as follows:
Academic Dishonesty:
If you are unlucky and were caught cheating, the Grade of F will be awarded automatically. University policy will be enforced with Zero tolerance.
Students with Disabilities:
If you are disabled, please inform me as soon as possible so that I can do my best to make the class handicap friendly. In the case of injuries that prevent a student from executing his daily course work, the student is advised to keep me posted to accommodate his needs.
MKT 201:
PRINCIPLES OF MARKETING
Week 4 Chapter 3 – Opportunity Identification & Selection:
Strategic planning Quiz 1
Week 7 Chapter 6 – Analytical Attribute Approaches:
Introduction & Perceptual Mapping
Week 8 Chapter 7 – Analytical Attribute Approaches:
Trade-off Analysis & Qualitative Techniques Assignment 2
Instructor:
Taylan Yalcin, DBA
Course text:
Boundless Marketing (from Lumen Learning, available on Canvas)
Course Description:
This course is designed as a semester-long introduction to marketing concepts, processes, and practices commonly encountered in the industry.
Assignments:
I will post assignments sporadically on Canvas.
Exams:
You will have two midterms and one final exam.
Project:
You will be working on a project in groups of 4 or 5.
Presentation:
You will present your team project professionally.
Covid Related Health Policy:
CSUCI is following guidelines from the California Department of Public Health.
Note:
Year
Institution:
North South University
School:
School of Business
Department:
Marketing & International Business
Course Name:
Brand Management
Course Code:
MKT 465
Semester:
Summer 2017
Instructor:
Emran Mohammad (Emd)
Office Location:
NAC 725
Office Phone:
55668200 (extn 1744)
Email:
[email protected]
Class Schedule:
Sec 6 — Monday and Wednesday, 9:40 am–11:10 am
Classroom:
NAC 407
Course Credit Hours:
3:0
Prerequisites:
MKT 202, MKT 337, MKT 344
Primary Textbook:
Strategic Brand Management: Building, Measuring and Managing Brand Equity by Kevin L. Keller
Textbook Edition:
4th Edition, 2015 (South Asian edition)
Publisher:
Pearson
Assessment Components:
Attendance, Midterm 1, Midterm 2, Blog/Individual Assignment, Case Studies/Quiz, Term Paper/Brand Audit and Presentation, Final Exam
Grading Weights:
Attendance 5%, Midterm 1 15%, Midterm 2 15%, Blog/Individual Assignment 10%, Case Studies/Quiz 10%, Term Paper/Brand Audit + Presentation 25%, Final Exam 20%
Teaching Methods:
Lectures, group discussions, workshops, case analysis and presentations
Group Project Requirement:
3500-word report with presentation by groups of 5–6 students
Academic Policies Included:
Academic Integrity Policy, Attendance Policy, Late Assignment Policy, Make-Up Exam Policy, Communication Policy, Appropriate Use Policy, Classroom Rules of Conduct
Institutional Reference:
North South University Student Handbook
Year:
2014
Region / City:
Democratic Republic of Congo
Topic:
Early Childhood Development, Interactive Audio Instruction
Document Type:
Report
Organization / Institution:
The World Bank
Author:
The World Bank
Target Audience:
Policymakers, Educators, Program Managers
Period of Validity:
2014 and beyond
Approval Date:
September 2014
Date of Changes:
Not specified
Year:
2026
Type of Document:
Technical Specification
Subject:
High-efficiency gas domestic water heaters
Standards Compliance:
ASME Section IV (HLW), DOE 10 CFR Part 431, UL 795, ANSI/NSF 372
Manufacturer:
AERCO International, Inc.
Warranty:
10-year limited warranty for pressure vessel and heat exchanger, 2-year control panel, 18-month other components
Target Audience:
Architects, Engineers, Contractors
Submission Requirements:
Product data, shop drawings, test reports, operation and maintenance data, ASME certification
Installation:
Concrete base coordination, flue vent sizing, piping configuration
Performance Parameters:
Input/output capacity, GPH/GPM, turndown ratio, NOx emissions, internal storage limits, temperature setpoints
Year:
2026
Organization:
European Commission
Programme:
Horizon Europe 2021-2027
Type of document:
Work Programme / Draft
Target audience:
Innovative researchers, startups, SMEs, scale-up companies, funders
Version:
05 June 2025
Legal status:
Working draft, not officially adopted
Scope:
European Union
Year:
2017
Region / City:
United States
Subject:
Workforce Development, Monitoring
Document Type:
Guideline
Agency/Organization:
U.S. Department of Education, U.S. Department of Labor, U.S. Department of Health and Human Services
Author:
Multiple Federal Agencies
Target Audience:
State and local workforce development boards, federal partners
Period of Validity:
2017–ongoing
Approval Date:
November 9, 2017
Date of Amendments:
Not specified
Year:
2024
Region / City:
United States
Theme:
Defense, Technology, Research and Development
Document Type:
Instructions and Template
Agency / Institution:
DARPA
Author:
Defense Advanced Research Projects Agency
Target Audience:
Small Businesses, Researchers, Innovators
Effective Period:
Phase I of the SBIR/STTR 2024 Programs
Approval Date:
Not specified
Revision Date:
Not specified
Year:
2025
Region / City:
California
Theme:
Workforce Development
Document Type:
Solicitation for Proposals
Organ / Institution:
Employment Development Department
Author:
Employment Development Department
Target Audience:
Eligible program applicants, workforce development professionals
Period of Validity:
Program Year 2025-26
Approval Date:
December 2025
Date of Amendments:
Not specified
Year:
2023
Region / City:
India
Topic:
Data Science, Artificial Intelligence, Official Statistics
Document Type:
Project Report
Organization:
National Statistical Office (NSO)
Author:
Not specified
Target Audience:
Government Agencies, Data Scientists, Researchers
Period of Validity:
Not specified
Approval Date:
Not specified
Modification Date:
Not specified
Year:
2023
Region / City:
Jaipur, Rajasthan
Subject:
Recruitment Notice
Document Type:
Job Vacancy
Organization / Institution:
Innovation and Entrepreneurship Federation of CCS NIAM
Author:
CCS NIAM
Target Audience:
Job Applicants
Period of Validity:
2023-2025
Approval Date:
2023-10-15
Date of Changes:
N/A
Year:
2024
Publisher:
UK Research and Innovation
Document type:
Guide
Region:
United Kingdom
Content coverage:
Research and innovation funding data, outcomes, publications
Data update schedule:
Quarterly (April, July, October, January)
Data start date:
1 January 2006
Student data available from:
1 February 2015
Sources:
Je-S system, Innovation Funding Service (IFS), UKRI Funding Service, Researchfish, off-system projects
Exclusions:
2.7% of projects due to data privacy and publication rules
Contact:
UKRI
Year:
2026
Region / City:
UK, Ireland
Theme:
Urology, Medical Research
Document Type:
Application Form and Guidance
Organization / Institution:
The Urology Foundation
Author:
The Urology Foundation
Target Audience:
Clinical or academic researchers, urology trainees, consultants, nurses, allied healthcare professionals
Period of Validity:
Not specified
Approval Date:
Not specified
Date of Changes:
Not specified
Year:
2026
Region / city:
United States
Topic:
Defense, Small Business Innovation
Document Type:
Instructions and Template
Agency:
DARPA
Author:
DARPA
Target Audience:
Small businesses involved in defense research
Period of Application:
Phase II of SBIR
Approval Date:
Not specified
Date of Changes:
Not specified
Year:
2007
Region / City:
Global
Theme:
Innovation, Business Process Management, Technology Solutions
Document Type:
White Paper
Organization / Institution:
Microsoft
Author:
Not specified
Target Audience:
Business executives, innovation managers, IT decision-makers
Period of Validity:
Not specified
Approval Date:
Not specified
Date of Changes:
Not specified