№ files_lp_3_process_7_021946
This research article explores how internal customer relationship management and employee word of mouth influence customer loyalty within the banking sector, offering insights into the dynamic relationships between employees, internal customer management, and external customer behavior.
Year: 2023
Region / City: Plateau State, Nigeria
Topic: Customer Loyalty, Employee Engagement, Banking Industry
Document Type: Research Article
Organization / Institution: University of Jos, Faculty of Management Science
Author: Linus Jonathan Vem, Olubayo John Popoola, Joy Philip Mshelmbula, Abel Daniel Ochigbo
Target Audience: Academics, Researchers, Banking Professionals
Period of Effectiveness: Ongoing
Approval Date: Not specified
Date of Changes: Not specified
Price: 8 / 10 USD
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