№ files_lp_3_process_9_59905
This document is a research paper exploring the effects of electronic word of mouth (eWOM) in online social media communities on firm reputation and performance through information diversity and valence.
Year: 2017
Region / city: Global
Topic: Electronic Word of Mouth; Firm Reputation; Social Media
Document Type: Research Paper
Author(s): Not specified
Target Audience: Academics, Researchers, Business Managers
Period of Validity: N/A
Approval Date: Not specified
Date of Changes: Not specified
Price: 8 / 10 USD
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