№ files_lp_3_process_9_13964
Year: 2022
Region / City: Jabodetabek, Indonesia
Topic: Brand Love, Customer Satisfaction, Word of Mouth, Purchase Intention
Document Type: Research Article
Institution: Universitas Esa Unggul
Authors: Gilang Pratama Hafidz, Zahwa Arsyi Maulida
Target Audience: Academics, Marketing Professionals, Cosmetic Industry Stakeholders
Period of Study: 2022
Date of Approval: October 3, 2022
Date of Revisions: September 25, 2022
Date of First Submission: September 13, 2022
Keywords: Brand love, Customer Satisfaction, Word of Mouth, Purchase Intention, Brand Trust, Brand Image, Brand Experience, Self-Congruence
Contextual Description: A research study examining the impact of brand love, customer satisfaction, and word of mouth on purchase intentions within the cosmetic industry in Indonesia, with a focus on Luxcrime Cosmetics.
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