№ files_lp_4_process_3_082102
The document analyzes the role of gamification in increasing user engagement and brand loyalty in digital marketing strategies within educational services.
Year: 2026
Region / City: St. Petersburg, Russia
Subject: Gamification, Consumer Engagement, Digital Marketing, Educational Services
Document Type: Article
Organization / Institution: Peter the Great St. Petersburg Polytechnic University
Author: Kozlova N.A.
Target Audience: Researchers, Educators, Digital Marketers
Period of Validity: 2026
Approval Date: 09/12/2025
Date of Submission: 04/10/2025
Date of Acceptance: 19/12/2025
DOI: 10.54861/27131211_2026_1_31
Keywords: Gamification, Consumer Engagement, Educational Services
JEL Classification: C51, C83, M31
Conflict of Interest: The author declares no conflict of interest.
Price: 8 / 10 USD
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