№ files_lp_3_process_9_10425
Quantitative data source detailing the methodology, sample, and subpopulation breakdown for evaluating preliminary television advertisements in the 2020 Tips From Former Smokers® campaign.
Year: 2020
Region / City: United States, Atlanta, Georgia
Subject: Tobacco education, smoking cessation
Document Type: Information Collection Request
Organization / Agency: Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health
Author / Contact: Michelle O’Hegarty, PhD
Target Audience: Adult smokers and nonsmokers aged 18–54
Data Collection Method: Online survey through Toluna panel
Sample Size: 21,330 respondents
Subpopulations: Young adult smokers (18–26), older adult smokers (27–54), young adult nonsmokers (18–26), older adult nonsmokers (27–54), low-SES smokers, non-low-SES smokers
Purpose: Testing rough cut television advertisements for the Tips From Former Smokers® campaign
OMB Control Number: 0920-0910
Period of Data Collection: Pre-launch testing of campaign ads
Attachments: Online questionnaire, email invitations, recruitment screener, main screenshots, Toluna terms and conditions, Battelle IRB approval, Toluna privacy policy
Price: 8 / 10 USD
The file will be delivered to the email address provided at checkout within 12 hours.

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