№ files_lp_4_process_3_127231
File format: docx Character count: 4371 File size: 77 KB
Educational worksheet and instructor answer key presenting examples of advertising messages categorized by rhetorical appeals—ethos, pathos, and logos—with brief explanations of how these persuasive strategies appear in specific commercials and campaigns.
Subject: Rhetoric in advertising
Topic: Ethos, pathos, and logos in media messages
Document type: Educational worksheet with answer key
Educational level: Secondary education / rhetoric or language arts
Activity type: Analytical exercise and discussion guide
Content elements: Advertisement classification and explanation of rhetorical strategies
Included advertisements: Mac vs PC; Quit Smoking; The Cigarette Preferred by Doctors; Meet The Super Humans; Campbell’s Soup; Colgate Advertisement; All State – Good Life; Time Warner; Wesley Meredith; Verizon Wireless; Just Like Us; Oxi-Clean; Go–Obama Campaign
Purpose: Identification and explanation of rhetorical devices used in advertising
Structure: Student worksheet followed by instructor answer key
Intended audience: Students studying rhetoric, media literacy, or language arts
Price: 8 / 10 USD
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Schedule 1 Form of Engagement for Featured Artists in Television Commercials (March 2011)
Year: 2011
Region / City: United Kingdom
Topic: Television Commercials, Artist Engagement
Document Type: Agreement
Organization / Institution: Equity, Institute of Practitioners in Advertising (IPA), Advertising Producers Association (APA), Incorporated Society of British Advertisers (ISBA)
Author: Not specified
Target Audience: Featured Artists, Advertisers, Producers
Period of Action: March 2011 and subsequent amendments
Approval Date: March 2011
Modification Date: Not specified
Context: This is a formal agreement outlining the terms of engagement between featured artists, producers, and advertisers for the production of television commercials in the UK.
Learning Walk and Observation School Ethos
Year: 2023
Region / City: Medlock
Theme: Educational practices, classroom observation
Document Type: Policy
Organization / Institution: Medlock Primary School
Author: Not specified
Target Audience: School staff, teachers, governors, local authority representatives, and educational professionals
Period of validity: Not specified
Approval Date: Not specified
Date of Changes: Not specified
Ethos, Core Values and Standards in the Royal Air Force Air Cadets, September 2020
Publication: Air Cadet Publication (ACP) 1
Organisation: Royal Air Force Air Cadets
Issuing authority: RAF Air Cadets
Document type: Organisational guidance
Subject: Ethos, core values and standards
Version: 10.0
Publication date: September 2020
Amendment history period: November 2017 – September 2020
Author: Commandant RAF Air Cadets (foreword)
Target audience: Cadets and volunteers of the Royal Air Force Air Cadets
Landscove C of E Primary School Ethos Group Minutes – 31st March 2021
Year: 2021
Region / city: Landscove
Theme: Education, School Operations
Document Type: Meeting Minutes
Organization / Institution: Landscove C of E Primary School
Author: Jill Ryder, Anna Neville, Christine Pascoe, Una McGovern, Becca Butchart, Becky Ames, Laura McAdam, Justina Summerfield
Target Audience: School staff, Parent Representatives, Ethos Group members
Period of Validity: Not specified
Approval Date: 31st March 2021
Date of Changes: Not specified
Topics: Pathos Commercials Ethos