№ lp_2_3_60739
The document is a case study analyzing the rise of the Cuties brand, the marketing strategies used, and the competitive dynamics in the citrus industry.
Year: 2014
Region / City: United States
Theme: Marketing, Branding, Produce Industry
Document Type: Case Study
Organization / Institution: UC Davis
Author: Kristin Kiesel
Target Audience: Marketing professionals, students, and industry specialists
Period of Activity: 1990s - 2018
Approval Date: Not specified
Date of Changes: Not specified
Price: 8 / 10 USD
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