№ lp_2_3_45492
Academic research thesis presenting a theoretical model and empirical multiple case study analysis of Western multinational corporations’ strategies for entering and developing Base of the Pyramid markets in emerging economies.
Year: 2016
Academic Program: Master Sustainable Business and Innovation
Type of Document: Master’s Thesis
Author: Francesca Meroni
Supervisor: Dr. Jan Faber
Second Reader: Prof. Dr. Ellen Moors
Institutional Affiliation: Utrecht University
Research Methodology: Theoretical model development and multiple case study analysis
Number of Case Studies: Seven
Key Concepts: Western Multinational Corporations (MNCs), Base of the Pyramid (BOP), Emerging Markets, Reverse Innovation
Organizations Examined: DSM, Hindustan Lever Limited, Nestlé, FrieslandCampina, Siemens, Danone, Ferrero
Structure: Introduction, Theoretical Framework, Methods, Results, Implications, Conclusion, Appendices
Price: 8 / 10 USD
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