№ files_lp_4_process_3_085081
Research article analyzing how multinational corporations in the FMCG sector utilize social media applications to gather customer insights, monitor competitors, and inform new product development processes.
Year: 2017
Authors: Naheed Bashir, K. Nadia Papamichail, Khaleel Malik
Institution: Alliance Manchester Business School, The University of Manchester
Journal: Technological Forecasting and Social Change
DOI: 10.1016/j.techfore.2017.02.028
Sector: Fast-moving consumer goods (FMCG)
Document Type: Research article
Methodology: Qualitative study
Focus: New product development (NPD), Social media usage
Target Audience: NPD managers, researchers in business and marketing
Geographical Scope: Multinational corporations worldwide
Price: 8 / 10 USD
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