№ files_lp_4_process_1_39680
Course outline for the MBA course “International Marketing & Entrepreneurship” at Wilfrid Laurier University describing objectives, teaching format, required readings, grading criteria, and coursework requirements for the Spring 2014 term.
Year: 2014
Academic Term: Spring 2014
Course Code: BU 612
Course Title: International Marketing & Entrepreneurship
Document Type: Course Outline
Institution: Wilfrid Laurier University
Faculty / School: School of Business and Economics
Instructor: Dr. Nicole Coviello
Support Staff: Maggie Allan
Class Location: SBE 2250
Class Schedule: Mondays, 4:00–6:50 pm
Office Location: P 3012
Contact Telephone: (519) 884-0710 ext. 2054
Contact Email: [email protected]
Required Textbook: Essentials of Global Marketing, 2nd Edition by Svend Hollensen
Teaching Format: Lectures, assigned readings, student presentations, class discussions, guest lectures
Assessment Components: Discussion Question Submissions, Team Presentation, Exam
Grading Distribution: Discussion Questions 35%, Team Presentation 25%, Exam 40%
Target Audience: MBA students
Institutional Services Mentioned: Laurier Special Needs Office
Price: 8 / 10 USD
The file will be delivered to the email address provided at checkout within 12 hours.

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