№ files_lp_4_process_2_55650
A case study of a social media and cultural representation campaign introducing the first non-binary playing card deck to increase visibility and inclusion for 2SLGBTQI communities.
Year: 2026
Country: Canada
Organization: Egale Canada
Executive Director: Helen Kennedy
Communications Director: Jennifer Boyce
Campaign Name: #DealThemIn
Target Audience: 2SLGBTQI community and allies
Objective: Promote inclusion and representation of non-binary people in culture
Medium: Social media, microsite, video, static posts
Design Team: Brena Johnson (Art Director), Meric Karabulut (Illustrator), Taylor Newman (Designer)
Campaign Launch Date: Non-Binary People’s Day 2026
Impact: Nearly 200,000 social media impressions, thousands of unique site visits
Partners: Eric Radford, Priyanka, Brooke Lyn
Hashtag: #DealThemIn
Price: 8 / 10 USD
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