№ files_lp_3_process_7_073982
This dissertation examines the impact of contemporary Customer Relationship Management (CRM) systems on the performance of PBZ Bank Ltd, focusing on how CRM practices influence banking operations and customer satisfaction.
Year: 2017
Region / City: Zanzibar
Topic: Customer Relationship Management, Banking Performance
Document Type: Dissertation
Institution: Open University of Tanzania
Author: Mtumwa Said Shaabana
Target Audience: Academic researchers, banking professionals, students
Period of validity: Not specified
Approval Date: 2017
Modification Date: Not specified
Price: 8 / 10 USD
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