№ files_lp_3_process_9_12503
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Frequently asked questions document outlining eligibility criteria, funding structure, matching requirements, application rules, and performance timelines for the Virginia Tourism Corporation’s competitive Marketing Leverage Program grant.
Program Name:
Marketing Leverage Program (MLP)
Administering Organization:
Virginia Tourism Corporation (VTC)
Program Type:
Competitive Reimbursable Grant Program
Funding Cap:
Approximately $1,000,000
Estimated Number of Awards:
Approximately 60
Eligibility:
Virginia-based tourism-oriented businesses, tourism events, nonprofit organizations, DMOs, Chambers of Commerce, PDCs, Main Streets, Downtown Merchants, IDAs, EDAs
Ineligible Applicants:
Out-of-state businesses, musicians and performers as sole proprietors, multiple applications under same FEIN or SS#
Geographic Scope:
Virginia, United States
Matching Requirement:
1:1 or 2:1 cash match depending on tier
Eligible Expenses:
Marketing expenses as defined in program Terms and Conditions
Ineligible Expenses:
Production expenses; in-kind, earned, or owned media as match
Funding Structure:
Reimbursement upon submission of proof of payment and compliance
Application Limit:
One application per FEIN or SS# per grant round
Look-Back Period:
Eligible marketing costs incurred since December 1, 2025
Performance Period Deadline:
No later than October 31, 2027
Related Programs:
DMO Marketing Program; Microbusiness Marketing Leverage Program (MMLP); Special Events & Festivals Sponsorship Program
Contact Person:
Staci Martin
Price: 8 / 10 USD
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The product description is provided for reference. Actual content and formatting may differ slightly.
Year:
2024
Region / City:
Virginia
Subject:
Tourism, Marketing, Grant Programs
Document Type:
FAQ
Organization / Institution:
Virginia Tourism Corporation (VTC)
Author:
Not specified
Target Audience:
Tourism-oriented businesses, tourism events, organizations, and associations promoting tourism-oriented small businesses
Period of Action:
September 2024 – May 2025
Approval Date:
Not specified
Amendment Date:
Not specified
Year:
2016
Region / City:
United States
Subject:
Mathematics Instruction, Special Education
Document Type:
Educational Resource
Institution:
William & Mary, University of Colorado, Meadows Center for Preventing Educational Risk
Author:
The IEP Team, TTAC
Target Audience:
Educators, Special Education Teachers
Period of Implementation:
Ongoing
Approval Date:
Not specified
Date of Changes:
Not specified
Year:
2016
Region / City:
United States
Theme:
Mathematics Instruction, Professional Development, Special Education
Document Type:
Guide
Organization / Institution:
The Progress Center, William & Mary TTAC, VDOE, Stetson & Associates, University of Colorado, IRIS Center, Stanford University, National Center on Intensive Intervention
Author:
Multiple Contributors
Target Audience:
Educators, Special Education Professionals, Families
Period of Validity:
Not specified
Approval Date:
Not specified
Date of Last Update:
2022
Context:
This is a resource guide for educators and professionals involved in mathematics instruction, providing high leverage practices to improve student success through collaboration, assessment, and social/emotional support strategies.
Year:
2020
Region / City:
Virginia, USA
Subject:
Tourism and Marketing Grants
Document Type:
Grant Application
Organization:
Virginia Tourism Corporation (VTC)
Target Audience:
Virginia tourism and hospitality businesses
Application Period:
August 17, 2020 – September 17, 2020
Maximum Award:
$20,000
Partner Requirement:
Two collaborating partners required
Submission Method:
Online only
Program Completion Timeline:
Within 18 months of award notification
Endorsement:
Local DMO engagement recommended
Type of Source:
Official program application
Year:
2021
Region/City:
European Union
Topic:
Financial Regulations
Document Type:
Annex
Institution:
European Commission
Author:
European Commission
Target Audience:
Financial Institutions
Effective Period:
Ongoing
Approval Date:
Not specified
Amendment Date:
Not specified
Year:
2021
Region / city:
European Union
Topic:
Leverage Ratio Disclosures
Document type:
Regulatory guideline
Institution / agency:
European Banking Authority
Author:
European Banking Authority
Target audience:
Financial institutions, regulators
Period of application:
Ongoing
Approval date:
Not specified
Date of amendments:
Not specified
Year:
2026
Region / City:
Virginia, USA
Subject:
Tourism Marketing Funding Application
Document Type:
Application Template
Organization:
Virginia Tourism Corporation (VTC)
Author:
Virginia Tourism Corporation
Target Audience:
Destination Marketing Organizations (DMOs)
Program Period:
12/01/2025 – 10/31/2027
Submission Requirements:
Proof of marketing and payment, adherence to funding guidelines
Funding Type:
Reimbursement Program
Eligible Activities:
New marketing initiatives only
Required Branding:
Virginia is for Lovers logo
Metrics:
Specific, measurable marketing outcomes and partner coordination
Year:
2023
Subject:
Managerial Accounting
Document Type:
Educational Text / Exercise Solutions
Author:
Edmonds
Publisher:
McGraw-Hill Education
Target Audience:
Undergraduate Accounting Students
Topics Covered:
Fixed Costs, Variable Costs, Mixed Costs, Cost Behavior Analysis, Operating Leverage, Profitability Analysis
Difficulty Level:
Beginner to Intermediate
Format:
Multiple-choice Questions with Explanations
Chapter:
2
Edition:
8th
Year:
2026
Region / City:
West Virginia
Subject:
Marketing, Education, Student Organizations
Document Type:
Bylaws
Organization:
West Virginia University
Author:
West Virginia University American Marketing Association
Target Audience:
Students, Faculty, and Business People
Effective Period:
Ongoing
Approval Date:
2026
Amendment Date:
N/A
Year:
2025
Region / City:
EU
Subject:
Marketing Authorisation Variations
Document Type:
Supplementary Guidance
Organisation:
MHRA
Author:
Not specified
Target Audience:
Marketing Authorisation Holders (MAHs)
Period of Validity:
Ongoing, updates in 2025 and 2026
Date of Approval:
Not specified
Date of Changes:
December 2025
Note:
Contextual Description
Year:
2026
Region / City:
Calcasieu Parish
Theme:
Cultural Tourism
Document Type:
Grant Guidelines
Organ / Institution:
Southwest Louisiana Convention & Visitors Bureau
Author:
Arts Council
Target Audience:
Non-profit arts, humanities, and cultural organizations
Application Deadline:
November 21, 2025
Period of Activity:
January 5, 2026 - December 31, 2026
Approval Date:
Not provided
Date of Last Update:
Not provided
Year:
2025
Region / city:
Maine
Theme:
Marketing, Advertising, Public Relations
Document type:
Request for Proposal (RFP)
Issuing organization:
Department of Administrative and Financial Services
Author:
Unknown
Target audience:
Bidders, Advertising Agencies
Period of validity:
2025-2028 (Initial three-year contract period)
Approval date:
Not specified
Date of changes:
June 23, 2025 (Amendment issued)
Amendment details:
Proposal submission deadline changed; financial information and production fees revised
Description:
Document outlines a Request for Proposal for marketing, advertising, and public relations services for the Maine Lottery, with specific amendments and clarifications regarding proposal requirements and deadlines.
Year:
2019
Region / City:
Not specified
Topic:
Marketing Strategy, Sports Promotion
Document Type:
Template
Organization / Institution:
Not specified
Author:
Not specified
Target Audience:
Not specified
Effective Period:
September 2019 – April 2020
Approval Date:
Not specified
Date of Changes:
Not specified
Contextual description:
Template for a marketing plan focusing on sports club promotion, including goal setting, SWOT analysis, target market analysis, and an action plan for various marketing activities.
Year:
2023
Region / city:
Not specified
Theme:
Cryptocurrency, MLM
Document type:
Software description
Organization / institution:
Not specified
Author:
Not specified
Target audience:
Users interested in cryptocurrency and MLM
Period of validity:
Not specified
Approval date:
Not specified
Modification date:
Not specified
Year:
2023
Region / city:
Not specified
Topic:
Veterinary medicine, Marketing authorisation
Document type:
Template
Organization / institution:
Not specified
Author:
Not specified
Target audience:
Professionals in veterinary medicine and regulatory affairs
Period of validity:
Not specified
Approval date:
Not specified
Date of revision:
13/06/23
Note:
Year
Year:
2023
Region / City:
Ohio
Topic:
Marketing Regulations for Medicare-Medicaid Plans
Document Type:
Guidance
Organization / Institution:
CMS (Centers for Medicare & Medicaid Services)
Author:
CMS
Target Audience:
Medicare-Medicaid Plan providers, enrollment brokers, customer service staff
Effective Period:
Contract Year 2024
Approval Date:
July 25, 2023
Date of Changes:
N/A
Note:
Year
Document Type:
Quality Technical Agreement
Year:
2025
Region / City:
East Sussex
Theme:
Marketing, Communications, Social Media, Public Relations
Document Type:
Job Description
Organization:
East Sussex County Council
Author:
Unknown
Target Audience:
Potential job applicants
Period of Effect:
March 2025
Approval Date:
March 2025
Date of Amendments:
March 2025
Year:
2026
Region / City:
Ball State University
Topic:
Digital Marketing
Document Type:
Syllabus
Institution:
Ball State University
Instructor:
Mackenzie Mackie, MBA
Target Audience:
Students enrolled in the course
Period of Effectiveness:
Spring 2026
Approval Date:
Unknown
Date of Changes:
Unknown