№ files_lp_4_process_1_25750
National research source analyzing parents’ responses to PSA concepts designed to encourage conversations with children about underage drinking and other substance use.
Year: 2026
Region / City: United States, national
Subject: Underage drinking prevention and substance use awareness
Document Type: Focus group protocol and PSA concept testing report
Organization: Substance Abuse and Mental Health Services Administration (SAMHSA), Center for Substance Abuse Prevention
Author: SAMHSA research team
Target Audience: Parents and caregivers of children ages 9-15
Data Collection Period: 2026
Focus Group Locations: Virginia, Colorado, Washington, South Carolina, West Virginia, Florida, New Hampshire, New Mexico
Methods: Focus group discussions, recruitment and screening, facilitator guides, consent forms
Campaign Launch: 2013
PSA Formats: Print, radio, video, social media, mobile application
Campaign Metrics: 6.36 billion PSA impressions, 6,489+ app downloads
Price: 8 / 10 USD
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