№ files_lp_3_process_7_099883
Academic legal analysis examining the evolution of the ‘average consumer’ standard in trademark law in light of artificial intelligence, online commerce, and algorithm-driven purchasing environments.
Author: Carolina Tobar
Date: February 2019
Field: Trademark Law
Subject: Average Consumer Doctrine and Artificial Intelligence
Type of Document: Academic paper
Structure: Introduction; The ‘Average Consumer’ in the European Union, United States and Andean Community; Artificial Intelligence and Trademarks; Conclusions
Keywords: trademark law, likelihood of confusion, average consumer, artificial intelligence, Internet of Things, online purchasing, digital consumer
Jurisdictional Scope: European Union; United States; Andean Community
Focus: Assessment of likelihood of confusion in the context of AI-assisted purchasing
Price: 8 / 10 USD
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