№ files_lp_4_process_2_91653
Analysis of the launch campaign and product features for the new WMF 950 S fully automatic coffee machine targeting smaller professional and private user segments.
Year: 2022
Location: Geislingen/Steige, Germany
Topic: Product launch, coffee machines, marketing
Document type: Press release / Expert interview
Organization: WMF GmbH
Author: Axel Fähnle
Target audience: Coffee consumers, small and medium enterprises, hospitality professionals
Product: WMF 950 S fully automatic coffee machine
Campaign: ONE OF US
Market segment: Professional coffee machines for small-scale usage
Communication channels: Media portal, YouTube, company website
Key features: Professional equipment, premium quality, intuitive operation, easy cleaning, attractive design
Price: 8 / 10 USD
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