№ files_lp_4_process_3_107029
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Provides a detailed outline of course structure, assignments, grading, schedule, and instructor guidelines for an undergraduate advertising and brand communication course.
Year:
2025
Semester:
Spring
Course Code:
ADVG 1000
Instructor:
John J. Clendening
Institution:
University of North Texas
Course Type:
Undergraduate elective
Prerequisites:
None
Required Textbook:
Advertising and Integrated Brand Promotion, Ninth Edition, Angeline Close Scheinbaum, Thomas Clayton O’Guinn, Richard J. Semenik, Cengage, 2023
Grading System:
Points-based, 1000 points total
Assignments:
Exams, team exercises, client project/pitch, peer evaluation, attendance and participation
Target Audience:
Undergraduate students of all majors
Course Objectives:
Understanding advertising terminology, agency structures, professional roles, and creation of brand communications
Class Schedule:
January 13 – April 30, 2025
Office Hours:
Mondays 11:00 am – 12:00 pm, virtual meetings by appointment
Communication:
Email or Canvas message
Participation Requirements:
Respectful behavior expected, adherence to deadlines
Extra Credit Opportunities:
Introduction by end of January (25 points), SPOT survey completion (25 points)
Syllabus Type:
Academic course syllabus, educational planning document
Price: 8 / 10 USD
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Year:
2024
Region / City:
Denton, Texas
Subject:
Advertising, Brand Communication
Document Type:
Syllabus
Organization / Institution:
University of North Texas
Instructor:
John J. Clendening
Target Audience:
University students, specifically those taking advertising or related courses
Prerequisite:
None
Evaluation Method:
Points-based grading
Course Dates:
Fall 2024
Required Assignments:
Exams, Team Exercises, Client Project/Pitch, Peer Evaluation
Final Exam:
No
Office Hours:
Wednesday, 11:00 am to 12:00 pm
Communication Guidelines:
Contact through UNT email or Canvas only
Year:
2024
Semester:
Spring
Course Code:
ADVG 4100
Instructor:
Nealie Sanchez
Email:
[email protected]
Classroom:
SYMR 203
Class Times:
6:30 PM - 9:20 PM
Modality:
Face-To-Face
Prerequisites:
ADVG 1000, 1100, 2000, 2100; 12 hours of upper-division advertising electives
Course Type:
Senior Experience Advertising (SEA)
Target Audience:
Advertising majors preparing for professional work
Required Materials:
Determined by student project; Adobe Creative Suite recommended
Grading System:
Points-based (100 points total)
Assignments:
Project Proposal, Project Check-In Presentation, Engagement, Final Project
Attendance Policy:
Three excused absences allowed, deduction begins from fourth absence
Course Calendar:
Aug 22 – Dec 12, 2024, with specified project deadlines and holidays
Journalism Requirements:
Must meet prerequisites and maintain 2.5 GPA for major-level courses
Financial Aid:
Must maintain minimum 2.0 GPA and complete required credit hours to remain eligible
Note:
Course Description and Goals
Year:
2025
Theme:
Advertising, Diversity, Inclusivity
Document Type:
Syllabus
Author:
Prof. Edithann Ramey
Target Audience:
Students of Advertising
Period of Action:
Spring 2025
Year:
2025
Region / city:
Maine
Theme:
Marketing, Advertising, Public Relations
Document type:
Request for Proposal (RFP)
Issuing organization:
Department of Administrative and Financial Services
Author:
Unknown
Target audience:
Bidders, Advertising Agencies
Period of validity:
2025-2028 (Initial three-year contract period)
Approval date:
Not specified
Date of changes:
June 23, 2025 (Amendment issued)
Amendment details:
Proposal submission deadline changed; financial information and production fees revised
Description:
Document outlines a Request for Proposal for marketing, advertising, and public relations services for the Maine Lottery, with specific amendments and clarifications regarding proposal requirements and deadlines.
Year:
2022
Region / City:
Birmingham
Theme:
Commonwealth Games
Document Type:
Process Guidelines
Organization:
Birmingham Organising Committee for the 2022 Commonwealth Games Limited
Author:
Birmingham Organising Committee for the 2022 Commonwealth Games Limited
Target Audience:
Advertisers, traders, media owners
Period of Validity:
21 July 2022 to 10 August 2022
Approval Date:
June 2022
Date of Changes:
None
Note:
Year
Contextual description:
A document outlining the grading criteria and assessment methods for a practical observation and professional discussion in the context of a Level 3 Advertising and Media Executive qualification.
Organization:
Alberta Health Services
Department:
Medical Affairs
Region:
Calgary Zone
Document type:
Advertising request form and impact analysis addendum
Purpose:
Physician recruitment advertising
Governing legislation:
Freedom of Information and Protection of Privacy Act of Alberta
Target platforms:
Doctor Jobs, Alberta Physician Link, Canadian Association of Staff Physician Recruiters
Eligibility considerations:
LMIA, work permit, CPSA sponsorship
Applicable workforce:
Physicians and medical staff
Assessment bodies:
College of Physicians and Surgeons of Alberta
Jurisdiction:
Alberta, Canada
Administrative requirements:
Approved Impact Analysis submission
Source category:
Administrative recruitment documentation
Year:
2021
Region / City:
Aurora, CO
Theme:
Sports, Advertising
Document Type:
Sponsorship Advertisement
Organization / Institution:
Grandview High School Boys Lacrosse
Author:
Sydney Alie
Target Audience:
Local businesses, Parents of players
Action Period:
Spring 2021
Approval Date:
N/A
Amendment Date:
N/A
Year:
2023
Region / City:
Ipswich, Suffolk
Theme:
Public Health, Community Support, Administrative Roles
Document Type:
Job Profile
Organization:
Suffolk County Council
Author:
Not specified
Target Audience:
Job Seekers
Period of Validity:
Fixed Term or Secondment until 31 March 2024
Approval Date:
Not specified
Date of Changes:
Not specified
Year:
2025
Region / City:
Naples
Subject:
Estate Planning, Financial Planning, Article Submission, Advertising
Document Type:
Announcement
Organization:
Estate Planning Council of Naples, Inc.
Author:
Michael Gebeau, Lorna McGeorge
Target Audience:
Members of the Estate Planning Council of Naples, Financial and Estate Planning Professionals
Period of Action:
January 9, 2026 - March 8, 2026
Approval Date:
October 20, 2025
Change Date:
Not specified
Year:
2014
Region / City:
N/A
Topic:
Advertising, Social Media
Document Type:
Research Paper
Organization / Institution:
N/A
Author:
Amanda Yanez, Dr. Hofstetter
Target Audience:
Students, Advertising Professionals
Period of Validity:
N/A
Approval Date:
N/A
Date of Changes:
N/A
Year:
2023–2024
Region / Country:
Australia, USA, Russia, Germany
Subject:
Digital advertising market, competition, pricing
Document Type:
Research paper
Institution:
National Research University Higher School of Economics, Institute of Industrial and Market Studies
Authors:
Svetlana Bovt, Svetlana Avdasheva
JEL Codes:
K21, P48
Data Range:
January 2018 – March 2024
Platforms Analyzed:
Google, YouTube, Facebook
Methodology:
Econometric OLS models, panel data analysis, Hausman-Taylor model, two-level econometric models
Metrics:
CPM (cost per thousand views), user traffic, unique users, visit duration, pages viewed, bounce rate, conversion, market share, HHI index, ARPU, Internet penetration, daily online time
Year:
2026
Region / city:
New South Wales, Australia
Subject:
English
Grade level:
Stage 4
Type of document:
Learning sequence / teaching guide
Institution:
NSW Education Standards Authority (NESA)
Author:
Susan Schultz (referenced research)
Platform:
Microsoft Teams, Office 365 applications
Learning hours:
5–8 hours
Resources:
Mentimeter, Storyboard That, Poll Everywhere, Whiteboard, Flipgrid, PowerPoint, Forms, OneNote
Assessment:
Formative and summative feedback, success criteria, check-point tasks
Year:
Not specified
Region / City:
Not specified
Theme:
Street Art, Advertising, Visual Arts
Document Type:
Research
Institution:
Not specified
Author:
Not specified
Target Audience:
Not specified
Effective Period:
Not specified
Approval Date:
Not specified
Date of Changes:
Not specified
Note:
Contextual description
Note:
Year
Theme:
Advertising and Marketing
Document Type:
Educational Assignment
Target Audience:
Students
Year:
2020
Region / city:
United States
Topic:
Oncology, Consumer Advertising
Document type:
Research study change request
Agency / institution:
U.S. Food and Drug Administration (FDA)
Author:
Not specified
Target audience:
Researchers, participants in consumer studies
Effective period:
July 22, 2020
Approval date:
July 22, 2020
Date of changes:
July 22, 2020
Incentive amount:
$50
Incentive justification:
Compensation for time and participation in remote cognitive interviews
Technical requirements:
Computer and broadband Internet
Incentive comparison:
Below market rate, similar studies offer $100-$175
Year:
2012
Region / City:
Houston
Theme:
Advertising
Document Type:
Constitution
Organization / Institution:
American Advertising Federation - University of Houston
Author:
American Advertising Federation - University of Houston
Target Audience:
Students of the University of Houston
Period of Validity:
Not specified
Approval Date:
Not specified
Amendment Date:
Not specified
Year:
2025
Region / City:
Liberty Village
Document Type:
Meeting Agenda
Organization:
Liberty Village HOA
Author:
Not specified
Target Audience:
Homeowners of Liberty Village
Period of Validity:
2025
Approval Date:
Not specified
Date of Changes:
Not specified
Contextual Description:
A meeting agenda for Liberty Village HOA’s annual meeting, listing key discussion topics such as board member elections, dues increase, and neighborhood issues like yard upkeep and compliance.