№ files_lp_3_process_9_25330
Provides audience segmentation and detailed profiles of primary and influencing audiences to guide communication strategies for childhood pneumonia treatment and antibiotic use.
Year: 2024
Region / Country: Global, with examples from Nepal, Pakistan, Bangladesh, Mali, Ethiopia
Topic: Childhood pneumonia treatment and community health communication
Document Type: Guidance / Strategy document
Organization: PATH
Author: Public Health Communication Team
Target Audience: Caregivers, Community Health Workers, Non-clinical Providers, Clinical Providers
Influencing Audience: Extended family members and community members
Period of Implementation: Ongoing community health programs
Key Interventions: Amoxicillin administration, community health education, advocacy for timely care
Case Studies Included: Bina (Nepal), Neha (Pakistan), Kanta (Bangladesh), Issa (Mali), Dr. Simaret (Ethiopia), Mrs. Bekele (Ethiopia)
Reference Materials: Scaling Up Lifesaving Commodities for Women, Children, and Newborns: An Advocacy Toolkit
Price: 8 / 10 USD
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