№ files_lp_4_process_2_80086
Annual report on student learning outcomes in the Communication – Public Relations program detailing assessment methods, capstone project results, curriculum adjustments, and faculty changes.
Year: 2017-2018
School: Business and Industry
Degree Program: Communication – Public Relations (now Public Relations/Advertising)
Dean: Dr. William Fielding (17-19), Dr. Steven McClung (Nov. 2021), Dr. Brent Cunningham (Dec. 2021-Present)
Level: Undergraduate
Department Chair: Kingsley Harbor (2017 – 7/19), Patrick McGrail (Aug. ’19 – Aug. ’21), Chris McCollough (Present)
Point of Contact: Kim Presson, [email protected]
Assessment Method: Capstone projects graded on a 1–5 rubric by faculty and advisory board members
Learning Outcomes: Understanding and application of PR theory, presentation of images and information, integration of best practices
Accreditation: ACEJMC provisional status 2019
Course Adjustments: Introduction of advertising, social media strategy, and digital media analytics courses; addition of COM 412 and COM 345 refinements
Results 2017-2018: 84% above average
Results 2018-2019: 94% exceptional
Results 2019-2020: 86% above average
Results 2020-2021: 50% above average
Results 2021-2022: 50% above average
Target Audience: Undergraduate students in PR/Advertising programs
Price: 8 / 10 USD
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