№ files_lp_3_process_7_077729
Comparative academic study examining the main competencies, resources, and strategic advantages of Google and Apple.
Year: 2021
Institution: Akademia Zarządzania; Atlantis Press
Document type: Academic analysis
Subject: Business strategy; Corporate core competencies
Companies analyzed: Google; Apple
Authors: H. C. Beltrán; A. Gulc; Z. Liu
Target audience: Business scholars and professionals
Period covered: Recent corporate developments up to 2021
Key concepts: VRINE model; innovation; brand equity; search engine; leadership
Price: 8 / 10 USD
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