№ files_lp_4_process_2_88565
A conference paper detailing the creation and implementation of synthetic personas using generative AI to transform static market research into interactive tools that actively engage sales teams and inform business decisions.
Year: 2026
Organization: J&J; Lumanity
Speakers: Damian Eade, Kristina Ogneva, Mattias Blomgren
Topic: Synthetic Research; Market Segmentation; Generative AI Applications
Document Type: Conference Paper / Case Study
Target Audience: Market Researchers; Sales Teams; AI Practitioners
Key Challenges: Underutilized research outputs, balancing accuracy and authenticity, human-first technology adoption
Methods: Development of synthetic personas, phased proof-of-concept, iterative testing and user feedback
Applications: Customer engagement, business decision support, sales force enablement
Context: Market research within a large disease area requiring actionable segmentation
Key Learnings: Managing calculated risks, prioritizing authenticity, human-centered technology deployment
Date Presented: 2026
Price: 8 / 10 USD
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