№ files_lp_4_process_2_58983
Year: 2026
Region / City: United States
Subject: Consumer behavior, Marketing, Package design
Document type: Academic article
Institution: Washington and Lee University, Oklahoma State University, University of Florida
Authors: Soo Yon Ryu, Felipe M. Affonso, Aner Sela
Target audience: Researchers, marketers, product designers
Methodology: Seven studies, six preregistered, cross-product categories
Data availability: Qualtrics raw data and code publicly available at Open Science Framework
Funding: University of Florida resources
Ethics approval: Institutional Review Board approval obtained
Contextual description: Peer-reviewed research article analyzing how visual complexity in packaging affects consumer inferences about product efficacy and eco-friendliness.
Price: 8 / 10 USD
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