№ files_lp_4_process_3_079973
Exploratory study article analyzing how consumers use No and Low alcohol beverages in social settings to navigate drinking norms, based on interviews and marketing material analysis.
Year: 2023
Region / City: United Kingdom
Subject: Alcohol consumption; Social norms; Public health
Document type: Research article
Institution: University or academic research setting (UK)
Author: Not specified
Target audience: Academics, public health professionals, sociologists
Research method: Qualitative interviews and case study analysis
Sample size: 15 participants
Alcohol category: No and Low (NoLo) alcohol drinks (0.0–1.2% ABV)
Period of study: Last six months before interviews
Key themes: Social inclusion, passing as drinkers, relationship between alcohol and NoLo consumption
Policy relevance: Implications for alcohol-related harm and public health strategies
Price: 8 / 10 USD
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