№ files_lp_4_process_3_128661
Strategic planning document outlining messaging, media placements, donor engagement activities, and stewardship communication for a legacy giving campaign associated with the Pie Society initiative in Waco.
Year: Not specified
Region / City: Waco, Texas
Country: United States
Topic: Nonprofit marketing and legacy giving promotion
Document Type: Marketing plan
Organization / Program: Pie Society
Goal: Increase brand awareness and engagement to grow realized planned gifts to community nonprofits
Target Audience: Philanthropic individuals aged 40+, active donors, professional advisors
Campaign Objective: Add 10 families to Pie Society
Key Message: Leave a Legacy / It Takes All of Us
Campaign Concept: For Waco. Forever. Pie Society
Media Channels: Newspaper advertising, magazine advertising, radio spots, social media promotion, podcast episodes, event programming
Advertising Platforms: Waco Tribune-Herald ads, Texas Modern Living ads, Anchor News ads, Chamber Quarterly ads, KWBU radio spots
Events: Pie Society party, house party or theme party, holiday reception
Donor Stewardship Activities: Personalized letters to donor-advised fund holders, birthday cards, milestone recognition messages
Content Themes: Legacy giving, community strength, collective philanthropy, future impact
Advertising Subjects: MAC donor, community donor, nonprofit, legacy donor
Price: 8 / 10 USD
The file will be delivered to the email address provided at checkout within 12 hours.

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