№ files_lp_4_process_3_139442
Informational overview describing membership opportunities, leadership roles, networking activities, conferences, and case competition participation associated with the American Marketing Association collegiate chapter at Western Michigan University.
Organization: American Marketing Association (AMA)
University: Western Michigan University
Chapter: AMA-WMU Collegiate Chapter
Region: Southwestern Michigan, United States
Type of document: Informational membership overview
Subject: Marketing education, professional networking, student leadership
Target audience: Collegiate marketing students and prospective AMA members
Programs and activities: Leadership opportunities, networking events, conferences, seminars, case competitions
Associated boards: Schneider’s Student Leadership Advisory Board
Conference: AMA International Collegiate Conference
Membership network size: Nearly 13,000 collegiate members and 25,000 professional marketers
Notable achievement: National finalist in AMA Case Competition
Academic year referenced: 2006–2007
Competition result: 3rd place
Event location: New Orleans, United States
Price: 8 / 10 USD
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