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Corporate press release announcing a UK digital advertising and gifting campaign for the Jacob’s Creek Double Barrel range alongside a three-year partnership with the International Cricket Council tied to the ICC World Test Championship Final 2021.
Year: 2021
Country: United Kingdom
Brand: Jacob’s Creek
Product Range: Double Barrel
Company: Pernod Ricard UK
Document Type: Press Release
Industry: Wine and Spirits
Subject: Digital marketing campaign and sports partnership
Related Event: ICC World Test Championship Final 2021
Location of Event: Southampton
Event Dates: 18–22 June 2021
Retail Partners: Asda, Tesco, Morrisons, Sainsbury’s
Spokesperson: Lucy Bearman, Wine Portfolio Director, Pernod Ricard UK
Price Point: £12 RRP
Partnership Duration: Three years
Price: 8 / 10 USD
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