№ files_lp_4_process_1_22108
Study of how environmentally conscious Millennials respond to eco-labels in purchasing behavior through surveys, experiments, and focus groups, highlighting the influence of brand loyalty and challenges in interpreting environmental labels.
Year: 2026
Institution: Skidmore College
Department: Environmental Studies
Authors: Elizabeth Dolan, Natalie McKeon, Sarah Mellon
Advisor: Bob Turner
Document type: Capstone project
Target audience: Academic researchers, students, marketing professionals
Research methods: Survey, social experiment, focus group
Sample size: 278 survey respondents, 150 social experiment participants, 6 focus group members
Key topics: Environmental marketing, eco-labels, Millennial consumer behavior, green consumerism, CSR
Geographic focus: United States
Price: 8 / 10 USD
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