№ files_lp_4_process_2_74914
Project summary report describing a municipal promotion and education campaign in multi-residential buildings in the Region of Peel aimed at reducing recycling contamination and bagged recyclables through distributed informational materials and resident outreach.
Reference Number: MRPE9
Municipality: Region of Peel
Project Program: Continuous Improvement Fund (CIF)
CIF Project Number: 895
Municipality Type: Large Urban
Goal: Sorting / Contamination reduction in recycling streams
Demographic Target: Residents of multi-residential buildings
Housing Coverage: Approximately 88,000 residential units
Primary Strategy: Promotion and Education (P&E) campaign
Main Materials: Resident package including door hanger with magnet, recycling bag, and reminder door hanger
Additional Materials: Elevator posters, chute room posters, lobby displays, sorting guide posters, open house posters
Distribution Method: Door-to-door distribution by staff or delivery through property management where access restrictions applied
Identified Problem: High contamination rates with a high percentage of bagged recyclables
Design Costs: $1,584 (in-house design for magnet/door hanger, bag, and reminder)
Production Costs: $69,480 for 77,200 combined magnet/door hanger units
Distribution Costs: $80,000 for 88,000 units
Evaluation Methods: Blue box residue audits, in-person surveys before and after the campaign, monitoring resident visits to lobby displays
Measured Results: Approximately 6% decrease in overall contamination and 21% decrease in bagged recyclables
Target Results: 30% reduction in overall contamination and 50% reduction in bagged materials
Key Findings: Magnet, door hanger, and recycling bag were effective while lobby displays produced no additional impact despite higher cost
Project Contact: Carrie Nash, Project Manager, Continuous Improvement Fund ([email protected])
Price: 8 / 10 USD
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