№ files_lp_4_process_3_137552
Analysis of marketing strategies and consumer responses in the tobacco and e-cigarette industries based on academic research and survey data, evaluating the substitution potential of e-cigarettes for traditional cigarettes.
Year: 2014
Institution: Erasmus University Rotterdam
Faculty: Erasmus School of Economics
Degree: BSc International Bachelor Economics and Business Economics
Author: Reinout Verheyen
Supervisor: Drs. G.W. Havranek
Student number: 323108
Field of study: Marketing
Document type: Thesis
Target audience: Academic and research community
Region: International (focus on major developed countries)
Period of study: Contemporary analysis up to 2014
Research method: Survey and literature review
Topics covered: Tobacco industry, e-cigarette market, consumer behavior, marketing strategies, economic impact
Price: 8 / 10 USD
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