№ files_lp_4_process_2_81969
Provides critical discussion on distinctions between conceptual constructs and statistical proxies, highlighting implications for empirical research in marketing
Year: 2026
Field: Business and marketing research
Document type: Research article
Authors: Guenther, Guenther, Ringle, Zaefarian, Cartwright
Journal: Industrial Marketing Management
Keywords: Partial least squares, structural equation modeling, PLS-SEM, reflective constructs, multimethod
Audience: Academic researchers in marketing and business analytics
Referenced works: Henseler et al., 2025; Cabanelas et al., 2025; Rigdon, 2012
Methodology: Reflective and composite PLS-SEM models
Context: Discusses the conceptual and statistical validity of reflective constructs in PLS-SEM and addresses critiques on their application
Price: 8 / 10 USD
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