№ files_lp_4_process_3_127471
Parliamentary written reply outlining information provided by the South African Broadcasting Corporation regarding advertising sales models that include upfront payments and exposure deals offering up to 700% value for unsold prime and shoulder time inventory.
Country: South Africa
Institution: Parliament of the Republic of South Africa – National Assembly
Document type: Parliamentary written reply to a question
Question number: 46
Question paper number: 01
Date of publication: 10 February 2023
Member asking the question: Ms D Kohler (DA)
Addressee: Minister of Communications and Digital Technologies
Related institution: South African Broadcasting Corporation (SABC)
Subject: Advertising sales practices and upfront payment arrangements
Topic: Broadcasting revenue models and advertising discounts
Political party of member: Democratic Alliance (DA)
Reference code: NW46E
Currency referenced: South African rand (R)
Price: 8 / 10 USD
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