№ files_lp_3_process_9_62158
Antiquity Blue is a reimagined whisky brand, combining heritage and modernity, targeted at young, affluent Indian consumers with a passion for discovery and creativity.
Year: 2023
Region / City: West Bengal
Topic: Whisky, Branding
Document Type: Marketing Announcement
Organization / Institution: Diageo India
Author: Ruchira Jaitly, Craig Wallace, Mark Armstrong
Target Audience: Affluent, Young, Contemporary Consumers
Effective Period: From September 2023
Approval Date: 6th September 2023
Design Team: Bulletproof
Price: 8 / 10 USD
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