№ files_lp_3_process_9_51188
University examination paper comprising essay questions on advertising theory, media analysis, professional procedures, regulatory frameworks, and sectoral structures within the Nigerian advertising industry.
Institution: National Open University of Nigeria
Faculty: Faculty of Social Sciences
Department: Department of Mass Communication
Programme: BSc Mass Communication
Course Code: MAC331
Course Title: Advertising Campaign Planning and Execution
Examination Session: 2017_2
Examination Period: January/February 2018
Duration: 3 Hours
Assessment Type: Written Examination
Total Questions: 6
Instruction: Answer question one and any other three
Marks Allocation: Question 1 (25 marks); Questions 2–6 (15 marks each)
Geographical Focus: Nigeria
Referenced Body: APCON
Referenced Author: Aliede (2005)
Price: 8 / 10 USD
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