№ files_lp_3_process_7_021729
Press release announcing the launch of PEUGEOT’s new SUV family and brand identity strategy in China at Auto Shanghai 2021, detailing models, pricing, corporate statements, and customer policy initiatives.
Year: 2021
Event: Shanghai Motor Show (Auto Shanghai 2021)
Dates of Event: 19–28 April 2021
Location: Shanghai, China
Brand: PEUGEOT
Joint Venture: DONGFENG PEUGEOT
Subject: Launch of new SUV family and brand identity in China
Models Presented: PEUGEOT 4008, 4008 PHEV 4WD, 5008, e-2008, 508 L PHEV
Price Range: 169,700–263,700 yuan
Brand Strategy: New French Chic
Corporate Representatives: Linda Jackson; Chen Bin; Ge Linde
Customer Programs: Five Care Promises; Four Guarantees Plus
Warranty Terms: 5 years or 150,000 km
Market Scope: Chinese market
Anniversary Reference: 17th year of DONGFENG PEUGEOT in China
New Logo Unveiled: 25 February 2021
Price: 8 / 10 USD
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