№ files_lp_4_process_2_76740
Instructional statistical analysis text describing a controlled study design and the use of ANCOVA in jamovi to examine differences in viewer recall of Outlander plot details while controlling for knowledge of eighteenth-century Scottish history.
Topic: Statistical analysis of television viewing behaviour and memory recall
Document type: Statistical analysis tutorial / research exercise description
Subject: Viewer recall of plot details in the television series Outlander
Statistical method: Analysis of Covariance (ANCOVA)
Software: jamovi
Independent variable: Episodes Per Sitting
Dependent variable: Recall of Outlander Plot Details
Covariate: Scottish History Knowledge
Sample size: 54 participants
Participant criteria: Individuals who had not previously watched Outlander
Study design: Experimental group comparison with covariate control
Viewing groups: One episode per week; several episodes per sitting across multiple sittings; entire season in one sitting
Measurement scale: Test scores from 0 to 100
Effect size measures: η² and Cohen’s d
Statistical tests: ANCOVA and post hoc pairwise comparisons
Data visualization: Estimated marginal means plot with 95% confidence intervals
Context: Evaluation of whether viewing mode influences retention of complex television plotlines
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