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Analytical essay examining the marketing strategy behind UGG Australia’s advertising campaign featuring Tom Brady and its attempt to reposition the brand’s footwear for male consumers.
Author: Daniel Avery Washington
Co-author mentioned: Abigail Heiniger
Year: 2011
Date: 28 September 2011
Institution / Course: English 1020-017
Type of document: Student analytical essay
Subject: Advertising campaign and brand marketing
Topic: UGG Australia men’s footwear campaign featuring Tom Brady
Organizations mentioned: Deckers Outdoor Corporation; UGG Australia; National Football League
Person discussed: Tom Brady
Target audience: Predominantly male consumers and sports fans
Geographic context: United States
Sources cited: UGGAustralia.com; NFL.com; The Student Room
Publication context: Academic coursework with structure intended for web publication
Price: 8 / 10 USD
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