№ files_lp_4_process_3_075690
Portfolio project detailing a planned email, mobile, and landing page marketing campaign for Ben & Jerry’s aligned with National Adopt a Shelter Pet Day, including promotional offers, visual content strategy, audience targeting, KPIs, and ethical commitments of the brand.
Year: 2025
Institution: Bryant and Stratton College
Course: MARK220 - Mobile & Email Marketing
Author: Alexander Carlson
Project Type: Portfolio Project
Brand: Ben & Jerry’s
Campaign Focus: National Adopt a Shelter Pet Day
Target Audience: Pet owners, primarily younger demographic
Marketing Channels: Email, mobile notifications, landing page, Instagram
Promotion: Give a Pup a Cup featuring Doggie Desserts
Donation Plan: $0.25 per product sale to local shelters
Key Performance Indicators: Email opens, URL conversions, website traffic
Campaign Dates: April 23–30, 2025
Ethics Highlighted: Social responsibility, environmental protection
References: National Day Calendar, Petmate, Prater (2021), Mawhinney (2022), Baker (2024)
Price: 8 / 10 USD
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