№ files_lp_3_process_7_062576
International self-regulatory code setting ethical standards, definitions, and detailed provisions for advertising and marketing communications across sectors and jurisdictions, including sales promotion, sponsorship, direct marketing, environmental claims, and communications directed at children and teens.
Title: ICC Advertising and Marketing Communications Code 2024
Year: 2024
Status: Draft
Organization: International Chamber of Commerce (ICC)
Document Type: Self-regulatory code
Subject: Advertising and marketing communications standards
Scope: Global
First Adoption of ICC Advertising Code: 1937
Revision: 11th Code revision
Structure: General Provisions, Detailed Chapters (A–D), Special Provisions, Annexes, Implementation and Interpretation Rules
Chapters Included: Sales Promotion; Sponsorship; Direct and Data Driven Marketing Communications; Environmental Claims in Marketing Communication; Children & Teens
Legal Context: Self-regulation framework complementary to national laws
Purpose: Establish ethical standards and principles for responsible advertising and marketing communications
Audience: Companies, business organisations, marketers, self-regulatory bodies
Price: 8 / 10 USD
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