№ files_lp_4_process_2_89585
Academic research analysing social-psychological determinants influencing intentions to purchase rhino horn among residents in Hanoi using combined constructs of the Theory of Planned Behaviour and the Theory of Interpersonal Behaviour.
Year: Not specified
Country: Vietnam
City / Region: Hanoi
Subject: Rhino horn consumption and demand determinants
Keywords: Rhino horn use; attitudes; beliefs; behavioural control; perceived consequences; social factors
Document Type: Academic research article
Research Field: Behavioural science; conservation; wildlife trade
Authors: Dang Vu Hoai Nam; Martin Reinhardt Nielsen
Author Affiliation: Department of Food and Resource Economics, Faculty of Science, University of Copenhagen; Social Marketing Initiatives, Hanoi
Corresponding Author: Dang Vu Hoai Nam
Contact Email: [email protected]
Research Method: Survey and structural equation modelling
Sample Size: 427 respondents
Sample Composition: 281 rhino horn users; 146 non-users
Study Population: Individuals residing in Hanoi, Vietnam
Theoretical Framework: Theory of Planned Behaviour; Theory of Interpersonal Behaviour
Research Focus: Determinants influencing intention to purchase rhino horn
Context: Illegal wildlife product consumption in Asian markets
Purpose: Analysis of social-psychological factors affecting demand for rhino horn
Policy Relevance: Behaviour change strategies and demand-reduction policy design
Price: 8 / 10 USD
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